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Interview With Ronnie Line, creator of the SnapTail Fishing System

Varien office pic

Like most experienced fishermen, Ronnie Line is constantly thinking about ways to improve his catch. After years of tournament and recreational fishing, he hit upon a concept that would take the fishing industry by storm: the SnapTail lure. It’s a concept as simple as it is revolutionary – a bait with interchangeable parts. The SnapTail worm has a space at the end of the tail where different colored snaps can be popped into place in a matter of seconds, instantly changing the presentation of the lure.

Ronnie Line explains why he came up with the SnapTail concept: “I was looking to create a worm that had a different presentation, something totally different than any fishing worm on the market,” said Line. “And I needed something that was quick and easy to use when your out on the water and the fish are hitting – the fish aren’t going to wait for you to change baits if they don’t like the one you’re using,” he laughed.

“”Plus,“ he continued, “as an angler, I was tired of having to buy the same worm but with different colored tails. At any given time I could have 5 to 6 of the same worms with different colored tails. It took up a lot of space in my tackle box, so I though I should come up with a feature that would change the look of the worm without the hassle of bringing along a ton of tackle. I designed these lightweight snaps to pop off and on easily, changing the appearance of the worm without changing the action.”

Line explains how SnapTail’s unique design attracts fish: “The lure’s wide tail gives fish a better chance to see the bait.† The tail comes back in the same position every time when working the worm.† No other lure on the market has that kind of memory. SnapTail expands and then automatically contracts.† With most soft plastic worms today, the body and tail straighten out and both lift up like a pencil.

The Snap Tail is different since the body always stays down level where the memory keeps the tail’s S-Type shape.”

To all of you, from all of us at Snaptail Lures - Thank you and Happy eCommerce!

Ronnie Line
Creator